Expertise. Influence. Creativity.

Making Change Together

Barilla has been making pasta for four generations.  For us, food is not just food for function’s sake.  It is about enjoyment, connection, energy, well-being and respect for both humanity and the earth.  As a family-owned, leading global food company, we believe it is imperative to advocate, promote and defend these values and commit to caring for people and the environment.  We call this value-system “Good for You, Good for the Planet” and it is incorporated into everything we do and how we operate every day.

Barilla’s philosophy is based on the Mediterranean lifestyle, which celebrates simple, honest goodness and careful balance in all things. So we share only the food we would choose to nourish our own children. We treat the planet like it’s our own backyard. We look for chances to make life better for our neighborhoods. And most of all, we take care of each other.

Therefore, we commit to:

  • Providing the kind of food we’d feed our own family—good, safe, and nutritionally-balanced products in line with the Mediterranean Diet (GOOD FOR YOU);
  • Promoting sourcing and production practices that treat our planet like our own backyard, by acting responsibly and sustainably throughout our supply chain (GOOD FOR THE PLANET);
  • Inspiring, empowering, and supporting the communities that make up our most immediate family, through nutrition education and by bringing nutritious options to those in need (GOOD FOR COMMUNITIES).
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The most exciting challenge facing our Company is the ability to continually improve in all of our activities. What is at stake is the sustainability of our growth, our future, the future of our children.
— Guido, Luca and Paolo Barilla

what is Insieme Day?

We know how to make pasta really well.  We use our passion, artistry, expertise and ingenuity to deliver the best quality food to people’s tables all around the world.  How can we use these skills to affect positive change and contribute to a better food system?  

That’s where you come in.

Insieme in Italian, means "together", and is a critical element in how we need to solve urgent problems in today’s food system.  As a global food business leader, we are compelled to understand these issues in order to help the people and communities we serve and fulfill our role as a global citizen. 

Our time together will include panels, discussions and a working session, run in collaboration with our partners at Consumer Goods Forum. We hope that by bringing experts together, the company can learn more about these topics, understand how we can better engage with various stakeholders, determine how to bring industry leadership to improve agriculture and food, and, most importantly, develop compelling ways to move forward.

We believe we can fulfill our responsibility only through open collaborations with many other actors; we consider ourselves a company ‘open to stakeholders’ and we are keen to receive suggestions and set many collaborations to improve our path.
— Claudio Colzani, CEO


As the global population increases, so do the struggles to increase food production – safely, sustainably and transparently. Access to healthy, fresh and whole foods is a widespread challenge, affecting communities across globe. Innovative solutions to food access issues are growing - particularly in urban areas that are far separated from farms or any hint of agricultural production. And while food access issues are becoming more prevalent, we are also in an era of boundless information and options, where transparency is of increasing importance to consumers. Knowing where your food has come from, how it was produced, who produced it and what the food and/or packaging contains is now considered standard. Everyone from government agencies, to businesses, to farmers, to NGOs are more accountable than ever before.  All to answer: how do we improve our food systems?

Photo by monkeybusinessimages/iStock / Getty Images
Give people food you would give to your own children.
— Pietro Barilla